You’ve sent out your Campaign and you want to know how it performed. You head on over to the statistics section to see how many people have opened your emails. Then you see this Clicks section. And then you think “What is the difference between opens and clicks?” Don’t fret, you are not alone. We hear this question all the time. It will surprise you how simple the answer truly is.


Opens are defined as the contacts that open your campaign. 


Clicks are when someone takes an action within your campaign. This is when someone clicks on a link.